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2016 Mobile Ad Summit
Thursday
, 
July
 
13
 at 
7:45am
 
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Full Name

Full Name

Thursday
, 
July
 
13
,  
2017
 from  
07:45
 - 
09:15AM
 
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About

More than 40 million Americans provide unpaid care to family members and relatives to help them live independently at home and avoid more expensive institutional care. This support, ranging from everyday chores to complex medical tasks is often provided while juggling work and raising families.


Bipartisan efforts are currently underway in Congress to provide a tax credit to working family caregivers. The administration's tax overhaul plan includes tax relief for child care and dependent expenses. What approach is Congress likely to take and what are the cost-benefit ramifications here?


As tax reform negotiations gained traction in Washington, The Hill convened key policymakers for a discussion about the cost of family caregiving.

Speakers

Senator Tammy Baldwin (D-WI)


Congressman Dan Donovan (R-NY)


Senator Joni Ernst (R-IA)


Congresswoman Michelle Lujan Grisham 
(D-NM)


Nancy LeaMond

Executive Vice President and Chief Advocacy & Engagement Officer, AARP

Moderator

Bob Cusack

Editor-in-Chief, The Hill

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

Join the conversation by following @TheHillEvents and using:

#CostofCaring 

Sponsored By:

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